Datra Martindale is a writer and producer originally from Bronx, New York. She began her 16-year entertainment career as a copywriter for Atlantic and Arista Records where she developed campaigns and produced television and radio spots for many prominent artists (Usher, Whitney Houston, Grateful Dead, Notorious B.I.G.) She then transitioned to print media as a researcher for publications, such as, Cosmopolitan, People, Rolling Stone, and Vibe. After relocating to Los Angeles in 2001, Martindale formed My Word CreATIVE consulting, a creative services agency, where she managed photographers, wardrobe stylists, and makeup artists. Deciding to follow her lifelong passion for writing, BITCH marks her debut in theater.